The HempLucid brand is a family of wellness products containing CBD, cannabinoids, mushrooms, and other wholesome natural ingredients.
Our goal, like yours, is to help boost sales in the wellness section of your store. Continue to follow our blog for more useful tips we believe will help you achieve your goals as a reseller of HempLucid products in 2023.
The Tremendous Opportunity of CBD
HempLucid works with an eclectic variety of businesses–no two alike–with each having unique goals, challenges, and measures of success.
Certain resellers of HempLucid products throughout the United States have experienced tremendous sell-through with our line. Among these success stories, we seem to find a common thread we hope to share with you.
Our products sell well in any setting, but by learning certain techniques you can give yourself an incredible advantage. Partner stores across the country are selling HempLucid CBD, Delta 8, mushrooms, and CBN at high volume.
It's been a privilege seeing our resellers leverage their success into opening 2nd, 3rd, 4th locations, and more. We've even had partners grow their business into national franchise opportunities for other hemp entrepreneurs. The cannabis space is ripe with opportunity.
The hemp-derived CBD category will continue growing fast in 2023. Brightfield Group estimates that the hemp industry will quadruple in size in the next 4 years, from $4 billion to $16 billion. Some estimates show an even higher rate of growth is possible.
Selling Premium CBD and Wellness Products
Our top-selling partners have one quality in common: strategy!
They have each figured out a method for displaying and explaining HempLucid and other CBD products that proactively encourages customers to make a purchase. They treat HempLucid's USDA Organic certified products as the highest quality items they offer, and they aim to turn any conversation about CBD into a hearty endorsement for HempLucid products.
Recommending an item as “the best of its kind” creates immediate WOW value for the customer. Even if they don't buy at that moment, you have created the possibility that they will be back later to purchase, seeking out the product you told them about.
HempLucid products are highly effective, and stand among the best of their kind. We boldly declare it and invite you to do the same. Your customers will thank you for your clarity.
Once a customer has tried effective CBD to improve their life, they become extremely loyal to the shop and brand. They return to buy more. This pattern repeats time and time again. HempLucid serves up consistently pure and potent products that keep customers coming back to purchase month after month.
Below are some tips for increasing sell-through of CBD, cannabinoids, and mushrooms from your retail shelves.
Tip #1: Display Products in the Best Location in Your Store
Display our beautiful products in a prominent location and actively promote them by guiding customer attention in that direction. Physically point to the USDA Organic seal on HempLucid packaging as you are explaining the quality and effectiveness of the products.
The Organic seal is the most trusted consumer seal on earth. For this reason, it's wise to carry and endorse an Organic-certified brand as one of the flagship product offerings in your location. The Organic certification on our packaging is rare in the hemp industry, and can heavily influence buying decisions at the point of sale.
With the USDA Organic seal right on the box, your customer knows in a split-second the product has undergone rigorous quality control. Some consumers believe that the CBD industry is "the wild west", with little to no regulation. For this reason, going the extra mile to establish consumer trust is extremely important with CBD and other hemp extracts.
Organize HempLucid products on the shelf by Product Type, MG strength, and Cannabinoid (i.e. CBD, CBN, Delta 8, etc).
Pro Tip: Access HempLucid's Media Kit to find a wide variety of attractive signage, posters, and other in-store display materials to help promote HempLucid products in your store and on your shelf.
Tip #2: Expert Sales Tactics
Learning to effectively sell CBD and other wellness products can transform your business. The sound advice offered in this section can certainly help boost sales of HempLucid products in your location, and can even provide a boost to sales of other products in your store.
This is a recommendation to stop and think about your CBD section in a particular way. Take a strategic and proactive approach to selling CBD, don't just put it on the shelf.
Pro Tip: Be a cheerleader.
The #1 thing our top-selling partners have in common is that they are huge advocates for HempLucid and Organic CBD. Usually, they have their own story of healing with our products, or loved ones who experienced comfort in a difficult time because of CBD. They understand, for the right person, CBD and cannabinoids can be life-changing. They approach CBD sales as an act of compassion and service to customers.
Importantly, resellers tend to “hit the next level” of sales by having well-trained members on board. If you are not there for all business hours, it is good practice to ensure your employees are well-versed regarding the products in your CBD section. They should be able to provide information about each brand and product you offer.
Your entire team should understand:
- Potency differences between full-spectrum, broad-spectrum, and isolate CBD products
- Anticipated effects of CBD and other cannabinoids
- The value of USDA Organic certification in consumer buying decisions
- Specific, effective talking points about individual products and serving recommendations (i.e. Gummies vs. Soft Gel Caps vs. Tinctures)
- Health benefits, plus popularity, of functional mushrooms and other natural ingredients
Providing samples to your employees may give you a strategic advantage. An employee will move a lot of products, who can give a testimonial saying, "My personal favorite brand that we carry is HempLucid, because…"
Proactively selling full-spectrum, Organic-certified CBD, and training your staff to do the same, is a surefire way to increase sell-through in your entire CBD and wellness section.
By providing products that deliver potent effects, you and your store become an essential part of your customers' healing journey and you ensure greater long-term revenue.
Tip #3: Increase Foot Traffic in Your Location
In the grocery industry they say, "Stack 'em high, watch 'em buy". Essentially this means, create a neatly-stocked but overstocked display of products, and customers will respond. Carrying a whole lot of units of a brand or product is an unspoken endorsement from your store.
But not every customer that walks into your store is going to buy any given product simply because it's what you're stacking up. In addition to displaying products prominently, logically, and stacked high, it helps to increase the number of people with their eyes on that shelf. Attracting new customers into your store is a great way to increase sell-through. It's a numbers game.
Display exterior flags, signs, sandwich boards, or other visual media indicating that your location sells CBD, Delta 8, and/or Delta 9 products. People in your community are curious about cannabinoids, and you can use signage to identify yourself as a resource for products and information. When the curious customer enters your store, the inviting environment and expert answers they receive will stimulate a purchase, and establish you and your store as the “go-to” location for personal wellness.
Pro-tip: Stay tuned for our next blog post that will contain more useful tips for increasing foot traffic to your location.
Tip #4: Educate Your Customer
It's completely natural that people will gravitate towards the least expensive option on the shelf. For this reason, most shops choose to merchandise low-cost “impulse items” next to the cash register.
To appeal to the money-conscious consumer is a tried-and-true strategy, but it's not a complete strategy.
It's important to realize that when it comes to CBD, price point and potency usually correlate almost exactly. The typical CBD impulse item will normally contain only small quantities of CBD isolate or maybe broad-spectrum.
There are certainly benefits and excellent uses for CBD isolate, but small quantities will not usually provide inspiring results. You may gain $2 or $3 bucks for the item, and you may sell a decent volume of them over time, at that low price. But it is unlikely you will see that same customer come back to purchase the same item.
In fact, selling ineffective products decreases the likelihood of seeing that customer again.
The long-term relationship between you and that customer depends on what they buy from you. Educating your customer about the effectiveness and benefits of full-spectrum CBD and other natural ingredients creates a much more likely basis for a long-term relationship.
Help your customer understand why they would seriously benefit from spending a few extra dollars for the potent, Organic brand.
Pro-tip: Help your customers understand the value of adding secondary cannabinoids (like CBN or Delta 8), and other functional ingredients like lion's mane mushrooms into their daily "stack". Sharing this information can revolutionize a person's health, and will further establish you and your store as a reliable expert location.
Tip #5: Sample, Sample, Sample
One of the best strategies for increasing CBD sales is to provide product samples for customers entering your store. CBD consumer studies have shown this strategy is, in fact, the most effective way to stimulate sales. Cannabinoids can deeply, profoundly affect a person for the better, and when a person feels the good effects, the chances they will make a purchase greatly increases.
Pro-tip: Provide samples in a hygienic way, each and every time. In the past, we've handed out samples in tiny spoons, plastic pucks, or small cups. Passing out a gummy or a gel cap, you can simply drop a single serving into the lid of the product and pass it to your customer without touching it. Sampling in this way will give your customer peace of mind to try the product, knowing it's pure.
There are strategic, proven ways to provide samples for your customers to ensure greater sellthrough. Sampling effectively is more of an art than a science, but some sampling methods tend to hold true no matter the customer. Trial and error will help you refine the sampling strategy that is right for your store.
The most effective product for sampling has been full-spectrum Water Soluble CBD. This product is a crowd favorite for its versatility. A dropperful can be provided to a customer in a small spoon or cup, or it can be dropped directly into a vaporizer tank. If they have a drink you can even add a serving to their drink and invite them to shake it up.
Besides the versatility, the other tremendous benefit of Water Soluble CBD is that it's potent and very fast-acting. If you provide a sample to a customer entering your store, they will feel the effects before they leave. The likelihood of a purchase increases as the effects appear.
HempLucid provides additional discounts to our wholesale customers throughout the year. When we run a sale, make sure you pick up a few extra products specifically for sampling. Pass some single-serving samples to your customers, and watch as their eyes light up.